How to grow a new Instagram business account?
There's no other place online where you can get someone's attention as fast as you can on Instagram. But with a billion monthly active users, it can feel almost impossible to connect with your ideal customer. That's why in this blog I share my four best strategies for growing a new Instagram business account.
Mention the Person You Are Talking to in the Comment Thread
First, if you want to develop a new Instagram business account, you must @ mention the person you are talking to in the comment thread.
Depending on the content of the post, sometimes a simple emoji can be used. But if you're responding to someone it's always better to @mention their account. Then they will get a notification that you have tagged their account.
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Even as a beginner, notifications are one of those things that people just can't resist. In the top right corner of the platform, users can see how many unread Instagram notifications they are waiting for in Direct Messenger (DM).
Most of us can't stand to leave those messages unread, your ideal follower probably feels the same way. Give them a reason to check their notifications and interact with your Instagram account.
Tag your ideal followers in posts only if it makes sense and applies to them
Now, before you start @mentioning multiple accounts, let's make one thing clear. The last thing you want is spamming people with @mentions.
For example, tag community members so they don't miss out on content that's relevant to them. It's a great way to build on the conversations you've already had.
If you are confused about the difference between @ mentions and tags, check out this YouTube video. It's helpful to understand the difference so you can engage with your followers more effectively.
Start a chat on Instagram DM
Next, let's talk about the importance of Instagram DMs. By now you probably know how important DMs are to an effective Instagram strategy.
While many people rely on posting and dashing, that strategy can ultimately cost you the opportunity to forge meaningful customer relationships. Plus, with the option to set up Quick Replies to Instagram DMs, there's no reason to waste too much of your time.
In the end, many people have become more comfortable with messaging businesses and brands. If you're trying to develop a new Instagram business account, this is an easy way for you to remind people that there's a real person behind your brand.
When people feel like they're talking to a person, not a brand, they're more likely to contact you with a question or ask about how they bought your product or service.
I know it can be scary to put yourself out there if you have a new Instagram business account. But once you find your voice on the platform and lead with confidence, your followers will take notice.
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